Standard Print Terminology

4 = Cyan, Magenta, Yellow, BlacK

4/0 = Full color 1 side (CMYK)

4/4 = Full color 2 sides (CMYK)

K/0 = Black only 1 side

K/K = Black only 2 sides

4/K = Full color 1 side, Black only 2nd side

Best Print Practices

Print Ready PDF:

Bleed 1/8" (.125")

Margins 3/8" (.375") except business cards where margins should be set to 1/4" (.25")

Resolution 300dpi

CMYK color space

 

Fulfillment

Fulfillment is custom packaging and distribution of promotional items and printed literature i.e.: extra "services" in addition to printing. Examples include:

• Promotional items, literature and/or booths to tradeshows,
• DVD printing and reproduction shipped to marketing venues,
• Custom mailings, including personalization.